Since Cecil Wright & Partners was first founded in 2013, its reputation has grown organically. In October 2018, the time was right to take on a dedicated Head of PR and Marketing. Rosie Wiseman has spent much of her career in the luxury lifestyle sphere, and her experience offered a natural fit.
Rosie joined Cecil Wright & Partners having spent nearly a decade working at some of the UK’s biggest PR and Marketing agencies. Her expertise in press and public relations and digital marketing management spans across several industries: film and TV, arts and leisure, and catering and hospitality. It was during her work for The Pig Hotels and Lime Wood that she first met Chris and considered her next career move. “My husband is a transatlantic sailor – he’s a double-handed racer – and I’ve been in the periphery of the yachting world for some time,” says Rosie, “It’s incredibly fast-paced and encompasses a global network – and I liked the idea of that speed and scope.”
Rosie’s primary focus at Cecil Wright is to convey the philosophy of “fewer clients, serviced better” to the market, through all communication channels. She connects with brokers, marketing managers and journalists across the world, and tells news stories and anecdotes that express in detail the qualities of the Cecil Wright team - their experience, extensive knowledge of the market and unparalleled contacts. Since joining the company, Rosie has helped to carefully curate the content and collateral and ensure it’s compelling, “It’s not just yacht after yacht!” she laughs.
Rosie’s move to a leaner business has suited her: “I take pride that I have a pivotal role in a small team. Also, I like that the relationships at Cecil Wright feel more personal,” she explains. The Monaco Yacht Show this year will offer Rosie a perfect opportunity to build upon the foundations she has set: “We are starting to up the ante with events and partnerships with Chris, and I look forward to being more involved going forward.”