How the super rich are binge-spending their lockdown cash
11 May 2021 - By Anna Tyzack, The Telegraph
Following a year of restraint, the uber wealthy are loosening their purse strings and nothing is off the table (including Narnia Treehouses)
A year of saving has meant cash for a new post-lockdown toy for the uber wealthy: the superyacht. Amazon founder Jeff Bezos is shoring up a $500m, 417ft behemoth so big it will need its own ‘support yacht’ with a helipad; superyacht sales in Britain are up 43 per cent on this time last year. The binge-spending, it appears, has begun in earnest.
Helicopters and electric performance cars, too, are choice purchases for ultra-high-net-worth individuals (UHNWIs) intent on making the most of the post-Covid world. “Spending three lockdowns in the same house, albeit a very beautiful one, has made me crave travel and experiences,” agrees Martin Reith, chairman of Luchford, a communications agency for luxury brands.
Now, the super-rich want accessible exclusivity – whether that comes in the shape of a several hundred foot sea vessel, or ultra-exclusive resorts, such as Lopud 1483 in Croatia, a renovated monastery that sleeps 10 and rents for £70,000 per week.