I'm pleased to report another strong year at Cecil Wright, guided by our simple philosophy of fewer clients, better served. Gentle but deliberate growth, coupled with some strategic bets, has set us in good stead for 2025.
Interestingly, at the pinnacle of yachting, we’re seeing the rise of what used to be called "off market" opportunities, but what we refer to as "Not Publicly Listed" yachts. I'll explain – in an era increasingly dominated by AI and digital platforms, it’s our analogue expertise, personal connections and industry relationships that seem most valued. These owners prefer to keep their vessels off public listings and away from the digital spotlight, beyond the reach of AI-driven searches, standard brokerage tools, and of course, mainstream media.
At first glance, this might seem like a challenge if one’s intention is to sell. But in reality, it takes us back to the foundations of our business – nurturing relationships that endure with our clients and facilitating discreet, highly targeted introductions through trusted word-of-mouth connections. Discover more about the rise of "Not Publicly Listed" yachts in our Yacht Surveillance article.
If you would like to discuss this discreet approach or explore some of the extraordinary yachts in our private files, please do call us.
I very much look forward to seeing you on the water.
